Our Story
It started with a girlfriend, a Pilates obsession, and a deeply uncute pair of grip socks. She'd just discovered Pilates and was fully bought in, the reformer, the studios, the lifestyle. The one thing she couldn't find in Singapore was a pair of socks that didn't feel like medical equipment. Everything was clinical white, overpriced, or imported from brands designed for someone else's market. So we made our own.
What we believe
1. Comfort isn't a luxury. Soft, well-made socks shouldn't cost $40.
2. Joy is a feature. If looking down at your feet mid-class makes you smile, the sock did its job.
3. Singapore feet, Singapore prices. Designed here, priced for here, shipped from here.